Fitmingo’s Vibrant and Efficient Display Grabs Attention and Wins Awards

Fitmingo, a premium protein supplement brand that promotes health, strength and vibrant energy, was experiencing issues with one of its displays collapsing at the point of sale. The previous display consisted of a tray and separate inserts placed between the 1.5 kg protein bags. Not only did the display lack the stability needed to support the product, but it also failed to reflect the brand’s dynamic identity. They approached us to create a solution that would elevate the product’s image, strengthen shelf presence and ultimately boost sales.

After several design iterations that underwent vigorous testing, our designers completely reinvented Fitmingo’s previous structure, creating a single-piece recycled corrugated tray with integrated inserts that optimized production and enabled quick and efficient assembly. Its robust structure allows the packaging to be shipped to the point of sale fully assembled and filled, ensuring it does not suffer damage or collapse during transportation. We also proposed using advanced digital printing to bring to life Fitmingo’s bold, tropical aesthetic, which communicates the brand’s essence of health and vitality while also eliminating the need for costly tooling and die-cut orders.