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ShelfSmart: Smarter Shelf‑Ready Packaging That Drives Sales

Store-Visualizer Group at GEC
Discover how the right shelf-ready packaging can quickly and cost-effectively boost sales, maximising your brand impact where it matters most. At the point of purchase.

ShelfSmart is our proven retail merchandising service, delivering scalable, risk-proofed shelf-ready packaging solutions through a structured six-step process.

Built on the insight that up to 82% of purchasing decisions are made in-store, ShelfSmart helps optimise your brand’s impact through expert shelf-ready packaging design.

Our process begins with analysing current shelf performance before creating and visualising enhanced concepts using VR technology.

These concepts are then validated with real shoppers through eye-tracking studies and online research, ensuring your packaging performs effectively where it matters most.

The ShelfSmart Six-Step Process

  • Shelfsmart_Step_1

    1. ISSUE

    We identify any underlying issues that may be hindering your brand's shopper marketing presence and strategy.
  • Shelfsmart_Step_2

    2. INFO

    Our innovative ShelfViewer tool, which holds almost 70,000 images, compares your brand's shelf presence against these other brands.
  • Shelfsmart_Step_3

    3. INSIGHT

    Our deep consumer and retail insights identify what it is about your brand that will optimize and maximize shopper discovery, engagement, and conversion.
  • Shelfsmart_Step_4

    4. SOLUTION

    By combining the expertise of our creative designers, insights from our global design database, and your brand intelligence, we deliver innovative, high-impact shopper marketing solutions.
  • Shelfsmart_Step_5

    5. SIMULATION

    Our 3D Store Visualizer projects your brand in a virtual shopping environment, positioning it for testing against various markets, channels, placements and personal need-states.
  • Shelfsmart_Step_6

    6. PROOF

    Using technologies like online shopper research including eye-tracking, in just weeks we can provide predictive scores to support effective in-store execution leading to greater confidence for return on investment.

See how we help our customers maximize impact at the point of purchase

Helping Bring an Emerging Brand to Life

See how Lemongrass Farms partnered with Smurfit Westrock to turn packaging challenges into a growth opportunity. In this short video, the team shares how the right packaging solution supported their brand, protected their products, and helped them stand out on shelf.
Lemongrass

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