Innovation Tools & Services

Our connected packaging innovation ecosystem empowers local teams with global expertise—bringing world class tools, data, and insights directly into their hands.

With more than 20 unique digital tools used over 900 times every day, we help prove that our solutions are possible, profitable, desirable, and better for the planet. This ecosystem enables Smurfit Westrock to scale insights at speed across all locations, while continuously gathering ideas and data from around the world to fuel new innovations and applications every day.

Our Key Innovation Tools

InnoBook
InnoBook connects our 2,000+ designers worldwide, kick‑starting every customer design project. It brings together more than 9,000 creative packaging concepts to inspire innovation, making it one of the largest packaging design databases globally.
Paper2Box
Paper2Box combines over 50 million data points with AI and expert insight to design fit‑for‑purpose, sustainable materials proven across millions of packaging solutions.
PackExpert
PackExpert calculates the precise strength packaging needs to perform across the supply chain, accounting for transportation, storage, handling, temperature, and humidity—using real‑world global supply‑chain data to ensure validated performance.
SupplySmart Analyzer
SupplySmart Analyzer is based on the analysis of 160,000 supply chains worldwide, identifying how packaging design can improve both economic and environmental efficiency from manufacturing through to the retail shelf.
LCA Lite
LCA Lite is a fast, easy benchmarking tool that compares packaging across key environmental impact areas—renewability, recyclability, CO₂ emissions, and end of life—providing directional insights rather than a full life cycle assessment.
PPWReview
PPWReview has been created to support customers who sell within or into Europe by assessing their packaging readiness and compliance for the upcoming 2030 Packaging and Packaging Waste Regulation (PPWR).