Colgate-Palmolive brightens oral care with a striking retail display

Launched in 2013, Hello Products is loved for its fresh, natural approach to oral and body care. Since its 2020 acquisition, Colgate‑Palmolive has maintained the brand’s focus on cruelty-free practices, innovation and fun, minimalist design. When the opportunity arose to feature Hello on an endcap at a leading mass merchandiser, the challenge was to create a compact, high‑impact display that brought the brand’s friendly personality to life and stood apart from the category’s typically clinical look. 

Working in close collaboration with the brand’s design agency, we developed a bold, colorful endcap to command attention. Bright packaging was elevated on a clean central pedestal with intentionally limited product density for a modern, organized feel. An oversized header with dimensional elements captured attention, while smart engineering anchored heavier items at the base.

• Differentiated Hello with a premium display that captured attention  

• Visually positioned the brand as fresh, friendly and engaging  

• Engineered to ship fully packed on double-stacked pallets for efficient transport