PPWR-compliant, recyclable multipack packaging for Hortex drinks

Eliminating plastic wrap with paper-based packaging to align with PPWR and retail standards

Hortex, a leading Polish juice and preserves brand, sought sustainable packaging to meet new retail requirements and upcoming PPWR regulations banning single-use plastic in multipacks, while maintaining product quality and consumer appeal. To help replace their shrink wrap, we developed a recyclable multipack bottle carrier that met these standards.

The Challenge

Hortex, a leading juice and beverage producer in Poland, approached us to meet new retail requirements to eliminate plastic wrap from their multipacks. In addition, upcoming PPWR regulations will soon ban single-use plastic in multipacks. With this in mind we were tasked with developing a paper-based, recyclable alternative.

The Approach

After reviewing the client’s bottles, we designed a corrugated cardboard carrier that held multiple bottles, was easy to fold, and simple to use. Following successful transport tests by Hortex, the solution was quickly implemented, allowing for in-store promotion.

The Result

The plastic film was completely replaced with a recyclable corrugated cardboard solution. Hortex met retailer requirements and new regulations while earning consumer recognition for sustainable packaging. Switching from film to paper also delivered significant environmental benefits, including a reduced carbon footprint and lower plastic consumption.

Products used by this client

Multipack Packaging & Six Pack Rings

Replace traditional plastic six pack rings and shrink wrap packaging with innovative and durable paper-based alternatives for multipack packaging that appeals to consumers.

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